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I gather the simplicity and modesty that once enchanted me. In today’s digital world, I chose to focus on Israel’s first 25 years, a time when almost everything was locally made, when nearly every household had the same items—objects that accompanied us for many years without being replaced every few months. I chose to collect triggers for memories of my most personal childhood moments, but also the most collective ones.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eGil Fanto\u003c\/b\u003e, an avid collector of Israeli nostalgia, founded \u003ci\u003e“Israel of Yesteryear”\u003c\/i\u003e in 2012—a private museum in Tel Aviv dedicated to local history. The museum houses a rich collection of items from the 1940s to the 1970s, including posters, shop signs, products and packaging, as well as industrial items from closed pharmacies and factories. Among the exhibits, there is an impressive collection of clothing manufactured by ATA, a factory established in 1934. Fanto recounts that it all began with a box of “Tzedek” candies he found at the flea market, which reminded him of visits to his grandmother’s house in Kibbutz Hulda. Since then, he has been collecting items that tell the story of Israeli-made products from the pre-state period to the 1970s, aiming to preserve the memories and culture of Israel’s past.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMuseum Address:\u003c\/b\u003e Shoken Street 27, Tel Aviv.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Default Title","offer_id":51128399429950,"sku":"MATZOFIM","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_01_09_ATA10619_229b8959-425e-4dca-990a-5598e204cfb8.jpg?v=1737457606"},{"product_id":"גלויות-של-אתא-l-סקטים","title":"Sketim Postcard","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“In the Paradise of Childhood”\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eWhich once bloomed,\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eI was part of the landscape.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eToday, I am a guest.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003e(Shlomo Artzi)\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor years, I have been collecting memories from the homes of the past, from the childhoods of yesteryear. I gather the simplicity and modesty that once enchanted me. In today’s digital world, I chose to focus on Israel’s first 25 years, a time when almost everything was locally made, when nearly every household had the same items—objects that accompanied us for many years without being replaced every few months. I chose to collect triggers for memories of my most personal childhood moments, but also the most collective ones.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eGil Fanto\u003c\/b\u003e, an avid collector of Israeli nostalgia, founded \u003ci\u003e“Israel of Yesteryear”\u003c\/i\u003e in 2012—a private museum in Tel Aviv dedicated to local history. The museum houses a rich collection of items from the 1940s to the 1970s, including posters, shop signs, products and packaging, as well as industrial items from closed pharmacies and factories. Among the exhibits, there is an impressive collection of clothing manufactured by ATA, a factory established in 1934. Fanto recounts that it all began with a box of “Tzedek” candies he found at the flea market, which reminded him of visits to his grandmother’s house in Kibbutz Hulda. Since then, he has been collecting items that tell the story of Israeli-made products from the pre-state period to the 1970s, aiming to preserve the memories and culture of Israel’s past.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMuseum Address:\u003c\/b\u003e Shoken Street 27, Tel Aviv.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Default Title","offer_id":51128400085310,"sku":"SKETIM","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_01_09_ATA10622_b90ba204-5e8d-4245-b742-b3f8126bdaf8.jpg?v=1737457611"},{"product_id":"גלויות-של-אתא-l-לוח-תורנים","title":"Luach Toranim Postcard","description":"\u003cp class=\"p1\"\u003e\u003cb\u003e“In the Paradise of Childhood”\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eWhich once bloomed,\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eI was part of the landscape.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eToday, I am a guest.\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003e(Shlomo Artzi)\u003c\/i\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor years, I have been collecting memories from the homes of the past, from the childhoods of yesteryear. I gather the simplicity and modesty that once enchanted me. In today’s digital world, I chose to focus on Israel’s first 25 years, a time when almost everything was locally made, when nearly every household had the same items—objects that accompanied us for many years without being replaced every few months. I chose to collect triggers for memories of my most personal childhood moments, but also the most collective ones.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eGil Fanto\u003c\/b\u003e, an avid collector of Israeli nostalgia, founded \u003ci\u003e“Israel of Yesteryear”\u003c\/i\u003e in 2012—a private museum in Tel Aviv dedicated to local history. The museum houses a rich collection of items from the 1940s to the 1970s, including posters, shop signs, products and packaging, as well as industrial items from closed pharmacies and factories. Among the exhibits, there is an impressive collection of clothing manufactured by ATA, a factory established in 1934. Fanto recounts that it all began with a box of “Tzedek” candies he found at the flea market, which reminded him of visits to his grandmother’s house in Kibbutz Hulda. Since then, he has been collecting items that tell the story of Israeli-made products from the pre-state period to the 1970s, aiming to preserve the memories and culture of Israel’s past.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMuseum Address:\u003c\/b\u003e Shoken Street 27, Tel Aviv.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Default Title","offer_id":51128401133886,"sku":"LUACHTORANIM","price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_01_09_ATA10626_abf43d19-32ef-4530-ae88-2d0ecb11847d.jpg?v=1737457599"},{"product_id":"שרשרת-דגלי-גאווה","title":"Pride Flag Garland","description":"\u003cp class=\"p1\"\u003eA garland of flags sewn onto a cotton ribbon, approximately 3.5 meters long.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach flag is triangular and in one of the colors of the Pride flag.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach flag is approximately 24 cm wide.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe flags are made from fabric remnants of ATA clothing.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"צבעוני","offer_id":51330862121278,"sku":"PRIDE-2025","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_02_06_ATA13708.jpg?v=1739715273"},{"product_id":"תיק-חמודי-3","title":"Hamudi Bag 3","description":"\u003cp class=\"p1\"\u003eA rectangular bag with volume,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ea small carry handle, and an external ATA logo label,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eclosing with a zipper.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBag size:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMade of 100% cotton.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf needed, wash separately in cold water.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Denim \/ OS","offer_id":51334784254270,"sku":"FW202525019jeans-os","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_01_26_ATA12935.jpg?v=1739812559"},{"product_id":"תיק-חמודי-4","title":"Hamudi Bag 4","description":"\u003cp class=\"p1\"\u003eA rectangular bag with volume,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ea small carry handle, and an external ATA logo label,\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eclosing with a zipper.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBag size:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMade of 100% cotton.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIf needed, wash separately in cold water.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Denim \/ OS","offer_id":51334784319806,"sku":"FW202525020jeans-os","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/2025_01_26_ATA12937.jpg?v=1739812563"},{"product_id":"גלויות-של-אתא","title":"ATA Postcards","description":"\u003cp\u003eסט של 4 גלויות מאוירות של אתא\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Default Title","offer_id":51401010872638,"sku":"FW2024atacard","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/postcardsSIM_b8d10c6e-687b-4d2c-9499-3dd07ed98cfa.jpg?v=1740988893"},{"product_id":"מכנסי-התעמלות-בוקר-שחור","title":"Gymnastics Pants","description":"\u003cp\u003eAnkle length elastic hem sweatpants with two front side pockets, a back pocket and long thin stripes on their side.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Black \/ XS","offer_id":51401012773182,"sku":"FW2023644black-xs","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":51401012805950,"sku":"FW2023644black-s","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":51401012838718,"sku":"FW2023644black-m","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":51401012871486,"sku":"FW2023644black-l","price":145.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":51401012904254,"sku":"FW2023644black-xl","price":145.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/F27B8157-90C0-429B-881F-249067BFFFB7.jpg?v=1780483019"},{"product_id":"carmela-pants-black","title":"Carmela Pants","description":"\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eHigh-waisted fit, but Yael suggests sizing up for a lower-slung, \u003cspan class=\"s1\"\u003edrop crotch\u003c\/span\u003e look with a relaxed feel. You’d call it \u003cspan class=\"s1\"\u003ewide-leg\u003c\/span\u003e—meaning the leg is wide but doesn’t flare.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Black \/ 34","offer_id":51467816632638,"sku":"ATA-25-0446-black-34","price":135.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 36","offer_id":51467816665406,"sku":"ATA-25-0446-black-36","price":135.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 38","offer_id":51467816698174,"sku":"ATA-25-0446-black-38","price":135.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 40","offer_id":51467816730942,"sku":"ATA-25-0446-black-40","price":135.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 42","offer_id":51467816763710,"sku":"ATA-25-0446-black-42","price":135.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 44","offer_id":51467816796478,"sku":"ATA-25-0446-black-44","price":135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/48034477-1025-45F3-8ED3-966068125A4D.jpg?v=1780778515"},{"product_id":"pnini-pants-raw","title":"Pnini Pants","description":"\u003cp class=\"p1\"\u003eLoose-fit cropped pants with an elastic waistband, two side pockets, and two external back pockets. An added fabric panel on the sides creates a carrot-shaped silhouette.\u003c\/p\u003e","brand":"ATAWEAR shop","offers":[{"title":"Natural \/ XS","offer_id":51467818139966,"sku":"ATA-26-045-natural-xs","price":128.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ S","offer_id":51467818172734,"sku":"ATA-26-045-natural-s","price":128.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ M","offer_id":51467818205502,"sku":"ATA-26-045-natural-m","price":128.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ L","offer_id":51467818238270,"sku":"ATA-26-045-natural-l","price":128.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ XL","offer_id":51467818271038,"sku":"ATA-26-045-natural-xl","price":128.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/17332638-50FF-46C4-B12B-9A6AF532194B.jpg?v=1770980561"},{"product_id":"book-tafsan-hacochavim","title":"Tafsan Ha-Kochavim","description":"\u003cdiv dir=\"rtl\" style=\"text-align: left;\"\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cb\u003eGolan had been preparing for this day for months, but the outbreak of the First Lebanon War led to the cancellation of his bar mitzvah celebration.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: left;\"\u003e\u003ci\u003eTafsan HaKochavim\u003c\/i\u003e is an Israeli coming-of-age novel in which Golan recounts his journey to adulthood under the shadow of a war that shatters his family, his dreams, and ultimately his very sense of self.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: left;\"\u003eFrom the depths of despair, through intimate bonds formed between unconventional characters in unexpected places, to the triumph of youthful love’s innocence, the author takes readers on a painful yet humorous and optimistic inner journey—one that reveals the surprising resilience of the human spirit.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: left;\"\u003e\u003ci\u003eTafsan HaKochavim\u003c\/i\u003e, Gilad Barkan’s debut novel, is not just a personal story. It’s a universal soundtrack of an entire generation—those who came of age in war-weary Israel of the 1980s, trying to navigate its upheavals and carve out their future within it.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"p3\" style=\"text-align: left;\"\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eGilad Barkan\u003c\/b\u003e\u003c\/span\u003e, born in 1970, is a graduate of the Weizmann Institute in Computer Science and Applied Mathematics. He teaches computers how to think and writes for pleasure. He believes in science and in people, and studies and practices Zen Buddhism in pursuit of becoming a better human being.\u003c\/p\u003e\n\u003cp class=\"p2\" style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"text-align: left;\"\u003e\u003cb\u003e:Book website\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\" style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.thestarscatcher.com\"\u003ehttps:\/\/www.thestarscatcher.com\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"ATAWEAR shop","offers":[{"title":"Default Title","offer_id":51564395921726,"sku":"ATA-25-TAFSAN","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0728\/6823\/3534\/files\/1_45a4da13-ddbd-4b77-b7b6-ca860ddb184f.jpg?v=1744058940"},{"product_id":"ספר-בית-היוצר-copy","title":"Foreground 01: to get into Berghain with this coat is an achievement by Carmel Rubinstein","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eForeground 01: to get into Berghain with this coat is an achievement\u003c\/b\u003e\u003cspan class=\"s1\"\u003e is the first installment in a documentary series.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eIt consists of recorded conversations between the creator and Hen, Yaakov, Katharina, and Dario — each of whom is connected to her in a different way — accompanied by photographic series captured during those encounters.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe conversations presented in the book flow as natural speech — at times fluent, at times fragmented — becoming a singular text through minimal editing. 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