Shabbat Shirt

The "Shabbat shirt" holds a special significance in the context of Ata's history as it represents a connection to the past and a symbol of new beginnings. Originally worn by David Ben-Gurion in old photographs with Ata, the white shirt with short sleeves carries a sense of tradition and heritage. When Ata was reestablished in 2016, the decision to create a collection of clothes for new immigrants, known as the "Aliyah Package," further emphasized the importance of the "Shabbat shirt" as a garment that embodies both work and leisure, identity, and reflection. Naming the white shirt as the "Shabbat shirt" signifies a moment of pause, a moment to consider who we were, who we are, and who we aspire to be. It serves as a reminder of the journey and history of Ata, while also representing a new chapter and a fresh start for the brand.