ATA’s flower fabric of the flower collection originated from an ATA’s pillow case from the 70’s.
We kept the flowers graphics as it was,
The colors and the flower sizes have been renewed and printed on a white cotton fabric that reminded us of how summer sheets feel against your skin.
The collection started with a buttoned shirt – we named it “Eilat” – the shirt demanded it…
The sea, the vacation vibes and the city which is our little “Hawaii” - all of these led to the starting point of naming the pieces of this collection.
From the red sea we sailed on to the coast cities on the Mediterranean, and this is how the items earned its names:
From south to north:
Eilat shirt
Ashkelon skirt
Netanya jacket
Haifa pants
Ako dress
Nahariya dress
Bucket hat
A bag
Alongside the flowers also a tank top and a t- shirt in pink, light blue and mustard yellow.
The collection contains 4 different prints in different sizes and colors.
The logo was redesigned by Shira Angler, and the textile design was done by Hadas Hayon.
The collection was shot by Dudi Hasson at Bat Galim neighborhood in Haifa.