ATA’s Khaki

ATA’s Khaki

Khaki – a color between beige and gray, originated in Persian and means “a stone”.

A stone which is a stone and was also “borrowed” to describe a specific color.

A trench coat was originally created for the British soldiers who fought in the trenches during WW1.

These colors, of dust and stone, are a whole world of colors that choosing it came from the need to blend and merge with nature.

And a 100 years later to stand out in the surroundings. 

Clothes that have time, place and context that acts as it wills.

Back to blog