News
Nice to meet you
At ATA we make clothes for life, free from any distractions, enabling thoughts, and crediting those who create and those who wear them. Garments that time are doing it well, ...
Nice to meet you
At ATA we make clothes for life, free from any distractions, enabling thoughts, and crediting those who create and those who wear them. Garments that time are doing it well, ...
Almost perfect
Lately, whenever someone wants to use the word “perfect” – for some reason they feel the need to repeat it 3 times. “perfect perfect perfect”. As if once is not...
Almost perfect
Lately, whenever someone wants to use the word “perfect” – for some reason they feel the need to repeat it 3 times. “perfect perfect perfect”. As if once is not...
Training pants
I like to say these 2 words –“training, pants” Training and pants – 2 words that we use less and less when we want to wear sportswear. A few good...
Training pants
I like to say these 2 words –“training, pants” Training and pants – 2 words that we use less and less when we want to wear sportswear. A few good...
That’s how it happened
Hi, this is Yael, I’m ATA’s designer and a partner in its relaunch/recreation back in 2016. Let’s start with “the who” – Shahar Segal, a film and advertisements director and...
That’s how it happened
Hi, this is Yael, I’m ATA’s designer and a partner in its relaunch/recreation back in 2016. Let’s start with “the who” – Shahar Segal, a film and advertisements director and...
It’s not just a hat
In Hebrew, a bucket hat is called a “guffy hat”/”dumb hat” Sometimes it can be a bit annoying calling your favorite hat “guffy”, but we’re pretty certain it got its...
It’s not just a hat
In Hebrew, a bucket hat is called a “guffy hat”/”dumb hat” Sometimes it can be a bit annoying calling your favorite hat “guffy”, but we’re pretty certain it got its...
Inspiration
There’s this question, that almost every syllable within it makes me freeze:“what was your inspiration when working on this collection, and what did you have in mind?”
Inspiration
There’s this question, that almost every syllable within it makes me freeze:“what was your inspiration when working on this collection, and what did you have in mind?”