Tzvi T-Shirt

We are excited to collaborate once again with Studio ETC for graphic design, this time with a new series of three T shirts made of 100% cotton.
The collaboration pays tribute to "The fruits of our labor," made in Israel. 

 Just after the harvest and olive picking, and with the opening of the orange season, we ventured out to the orchard, the grove, and the olive press. We brought back Jaffa's golden apples, dates from the Arava desert, and an excellent extra virgin olive oil. For the T shirt series featuring oranges, we used the term "golden apples." 

At the beginning of the 20th century, the orange was referred to in Hebrew by the early settlers as a "golden apple," a name inspired by the verse in the book of Proverbs.  Although the original meaning referred to artificial apples made of gold, the orange received this name due to its resemblance to a real apple and its golden color.