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"At ATA, our clothes are made for life—free from distractions, embellishments, and over-expression. This design philosophy allows choice and expression to remain with those who matter most: the maker and the wearer."

New Arrivals

ATA's Blue Collection

 Ata's Blue Collection began this time with the fabric. The fabric, dyed in a deep indigo hue and crafted in Japan, holds a special touch and color before it undergoes the transformative process of washing.

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ATA LOGO

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Yael Shenberger

Hi, I'm Yael, ATA’s Co-Founder and Creative Director. Let’s start with “the who.

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  • In Our Studio

    In Our Studio

    As part of the process of designing clothes in ATA, even before we take them out of the studio, we try them on while riding a bicycle.

    In Our Studio

    As part of the process of designing clothes in ATA, even before we take them out of the studio, we try them on while riding a bicycle.

  • ATA's Blue

    ATA's Blue

    Every now and then people like to tell me "since you're not in style, you'll never be out of style", or "if you wait long enough that will become fashionable",...

    ATA's Blue

    Every now and then people like to tell me "since you're not in style, you'll never be out of style", or "if you wait long enough that will become fashionable",...

  • ATA’s Pants

    ATA’s Pants

    Some people like to define themselves as “pants lovers”, and for them buying a pair of pants is a major task almost like buying a house, or a couch at...

    ATA’s Pants

    Some people like to define themselves as “pants lovers”, and for them buying a pair of pants is a major task almost like buying a house, or a couch at...

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